Shure Abandons Phono Cartridge Business

Discussion in 'Audio Hardware' started by HiFi Guy, May 1, 2018.

  1. HiFi Guy

    HiFi Guy Well-Known Member

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    SHURE STATEMENT REGARDING THE DISCONTINUATION OF PHONO PRODUCTS.


    For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value. This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand.

    In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.

    In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.

    Given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users.

    We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances.

    Shure will continue to bring reputable, high quality products to market and we look forward to meeting and exceeding customer expectations on our current and future offerings. As Shure expands into new markets and product categories for audiophiles, our enduring commitment to premium performance and technological innovation will remain at our core.
     
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  2. Chucktshoes

    Chucktshoes Well-Known Member

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    :eek:
     
  3. Slimwhit

    Slimwhit Well-Known Member

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    Seems crazy to me that they survived the 90's and 2000's when vinyl was an after thought, but now fold up tent in the midst of a revival. There is something wrong with that business plan. I assume they didn't see a benefit to re-casting molds, etc..
     
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  4. HiFi Guy

    HiFi Guy Well-Known Member

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    When all you essentially make are entry level and basic DJ cartridges, the profit margins are razor thin.
     
  5. mcherry

    mcherry Lady High Chancellor & Moderator Extraordinaire

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    Boo!
     
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  6. Sherlock Ohms

    Sherlock Ohms Member

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    Shure aren't exactly 'basic' DJ carts - the M44-7 is the scratch DJs needle of choice ...
     
  7. SKOT_FREE

    SKOT_FREE Well-Known Member

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    Not so much these days. Ortofon, Audio Technica, Gemini, Etc have all cut into Shures profits and honestly I’d never say there’s a time when Shure dominated. I think the increased market share of its competition was just too much.
     
  8. HiFi Guy

    HiFi Guy Well-Known Member

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    Cheap and durable doesn't mean it's profitable.
     
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  9. Sherlock Ohms

    Sherlock Ohms Member

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    I'll give you that ...
     
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